The Brief
What happens when you combine hand-crafted, high-speed propulsion devices, motion control arms, and a thousand gallons of cola? Answer: one of the coolest shots ever. Enter Pepsi's “Crave” campaign, a compendium of gorgeous liquid footage and freshly branded elements that level up to an exciting and dynamic hero film.
The Hero Film
In this brief 30 second journey we get tense, pop-you-out-of-your-seats moments of anticipation that make us feel alive — unexpected, visceral, kinetic cola shots are juxtaposed with flashes of humanity to elicit our primal thirst.
Behind the Scenes
